Today, Callaway manufactures every kind of golf gear you could want, but it’s still known for its innovative driver technology. Once some PGA pros began winning with this club, the company took off. It offers golf balls, irons, wedges, putters, and clothing, but the company made its reputation with a club with which golfers have a love/hate relationship: the driver.Ĭallaway was a small company until it launched the Big Bertha driver in the early 1990s. Callaway has become an extremely popular brand name with golfers over the past few decades. Whether they hit the best shot of their lives with a particular club or they just love the look of a favorite club, golfers tend to be brand loyal. Golfers fall in love with certain brands.
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